UNIT 02: 007 - 017 Company Introduction & Business Proposals

Subject: This is Ethan Chen from Last Night

Dear Dr. Chu,

It was a pleasure talking with you at Jen Chan's reception last night about your firm's training needs. As one of the leading corporate training specialists in Taiwan, we can certainly assist you in setting up customized programs that suit your company's particular needs. In the past year, we have provided training to over 500 staff and executives from more than 50 multinational corporations like yours.

For your reference, I'm attaching our catalog in PDF format. Also, I would like to sit down and discuss your needs in more details at your convenience. Perhaps sometime next week might fit your schedule? Please let me know.

Thank you, and I look forward to working with your company in the very near future.

Sincerely,

Ethan Chen

Type I Company Introduction

Subject: Nice Meeting You Last Night

It was great meeting you at the hockey club dinner last night.

As I mentioned to you briefly, I am a consultant for Chu & Company, which specializes in finding housing for foreign executives in Taiwan. Fro many HR professionals, providing quality housing to new executives moving to Taiwan can be time-consuming and difficult. Since 2018, we have worked with hundreds of multinational companies in locating the right residential housing near international schools and convenient shopping facilities to keep them and their families happy and satisfied.

I've attached our latest brochure for your reference.

007 提如何認識對方

We were given your name by Larry Jane at TSMC.

Ms. Chu at TSMC thought you might be interested in our services.

Though I saw you at the industry dinner last Friday night, I didn't get a chance to talk to you in person, so I thought I would send you an e-mail to introduce myself.

Megan Lee at UMC has indicated you might be looking for a new supplier.

We saw your name in an article in the Tainan Daily about your company's business activities in Japan.

Ms. Chu, a mutual acquaintance, said I might contact you as you were in the market for company vans.

I enjoyed talking to you during the Rotary Club dinner last night.

We met last week at the CES in Las Vegas.

Last Wednesday, I had a chance to talk to you briefly about our products and services during a HSR ride to Tainan.

I appreciate your visiting our booth at the trade show a few weeks ago.

008 Company Introduction 

We specialize in developing training solutions for multinational corporations.

Along with speciality books, we also design and produce customized desktop calendars and memo pads.

Based out of Tainan, we are a publisher of popular Taiwanese language video for kids of all ages.

As one of the largest on-line game companies in Japan, we have had a string of hits in Asia, ranging from A to B.

We're a leading producer and exporter of affordable writing instruments in Japan with over thirty years of experience in the field.

We have been awarded the Presidential Innovation Award three years in a row.

009 預期對方要的資訊

When you look through the list and scope of our work with our clients, I think you will find that there might be areas in which we can be of service to your company.

We can assist you in forming a cohesive marketing strategy for the Taiwan market.

Whatever your engineering needs are, our experienced consultants can help you find the right person for the job faster and at a lower cost than our competitors.

Our Japan division has been assisting companies like you expand their business into Asian markets since 2022.

The strength of our products lies in their practical yet youthful design elements that are sought after by younger fashion-conscious consumers around the world.

A distinct advantage we can provide in our proven ability to integrate our diverse technology with the clients service offerings.

Customer management system is one of the areas where we can provide comprehensive services tailored to your company's specific needs.

As the attached catalog shows, we offer a wide selection of database solutions for virtually all your administrative, accounting and client data management needs.

010 結語

I would like to send you a few samples of our products for you to look at.

I invite you to browse our catalog.

I would love to hear from you.

We would be more than happy to provide a free trial.

There's no obligation to purchase any of our products.

In the meantime, if I can be of service, please contact me.

Additional information can be obtained through our website.

Please let me know if you have any special questions about our diverse products and services.

I am confident that we can meet your recruiting needs.

I would be more than happy to discuss how we can assist you in formulating a customized, cost-effective marketing strategy for the Taiwan market.

If your schedule permits, we can come by your office to discuss how we might be able to work together.

Obviously your company has many suppliers, but even if we cannot work together in the immediate future, we would like an opportunity to present our proposal so that you might compare price, service and warranties.

Type II Introducing New Product or Service

Subject Arrival of NET's Dress Shirts

We are happy to announce the arrival of NET's line of men's dress shirts from Taiwan. Made of pure cotton and available at affordable prices, the shirts in a variety of pleasing color tones. We invite you stop by today and buy yours while supplies last.

011 Introducing New Products and Services

We've just introduced a new on-line registration service.

We are introducing the next generation, H100.

We are excited to announce the addition of Lexus to our portfolio of global luxury brands.

Banana Education is happy to present a new three-day business skills training program geared toward advanced level students.

We are pleased to announce the rollout of Apple Watch, an innovative line of wireless peripherals for the design-savvy.

In response to the numerous requests for a more affordable office chair, Ergo has introduced the Ergohuman 2.0.

As part of our diversification, we have launched a new website that caters to drone enthusiasts.

Nintendo is proud to announce the launch of on-line subscription service of Pokemon.

012 Launch Date and Location

H100 will hit the market in early fall.

We will be shipping the new version starting July 20.

Beginning May 1, you will be able to register directly at the new website.

The service starts on Monday, February 26, at 10 am.

All new books are available immediately for directly purchase through our website.

The new bicycles are now available at your local dealer.

An updated version of our popular laptop will be unveiled during the CES on March 3.

H100 will be available for purchase at most major consumer electronics stores and at the electronics section at discount retail stores from February 27.

The release of version 3.0 is slated for February 27 and can be purchased on-line or at any of our distribution in Japan.

013 Features of Products or Services

With SKII, you can now hide those nagging wrinkles in minutes.

iPad allows you to listen to music while browsing the Internet.

SuperCAD gives you the power of a major CAD program fro a fraction of the cost.

Your customers can order our products through your own website.

Outlook can serve all your scheduling needs.

Books.com offers the convenient flexibility of purchasing only the books you want.

The model is designed to be portable, making it easier to pack it into your briefcase or even your pocket.

With their customizability, we are confident that you will find the new machine adaptable to your particular work environment.

As a value-added service to our clients, we will pay the delivery cost on all orders for the new product.

The product carries a three-year warranty.

iPhone is the first model in this category to seamlessly integrate three distinct technologies.

The new Triad headphone boasts clarity, comfort and convenience unlike any other product on the market.

The new user-friendly menu is only one of many features that help users save time.

014 引導購買

One of our authorized distributors near you will be happy to visit you.

To register for the program, please call me at 02-2345-6789.

We are offering the new service to a limited number of clients, so please call me or send me a reply e-mail if you are interested.

I will be happy to meet with you at your convenience to explain the new program in detail.

To give you a chance to try out our new rental service, we would like to offer a discount rate of 20% on your first rental.

I invite you to visit our website to download a trial version.

We will be pleased to send you the detailed product literature.

Attached is short information about the new training course.

Reservation for the tour package is now available through our office.

TYPE III 提出商務、合作提案

Subject: A Strategic Partnership

We would like to form strategic partnership with your company. With our geographical knowledge of the market and your technical expertise, we believe such a partnership would give both our companies an edge in this market in terms of buying power.

015 Business Proposal

We are impressed with your brand and would like to become a franchisee of your restaurant concept.

As a possible option, we would like to explore an OEM partnership.

I am writing to inquire about your interest in designating a distributor to sell your products directly in Asia.

We are looking to diversify into coffeehouse and want to discuss a potential joint development with your company.

We would be interesting in introducing your computer products to the Asia market.

We are interested in becoming the exclusive distributor of your line of canned coffee and beverages in Taiwan.

016 Collaboration, Partnership

Would you be interested in discussing a strategic partnership that would combine our distribution channels with your marketing know-how?

After having discussed your needs with my staff, I would like to propose that we create a joint venture to sell your service in Taiwan.

We would like to know whether you are interested in our proposal or you prefer a different type of partnership.

Collaborating on a new software development might serve both our interest in Taiwan.

017 Benefits of Collaboration

Because we are familiar with the market here, we can assist you in formulating the right strategy for Taiwan.

We can expect to immediately improve the bottom line in our respective business areas from a synergy created by our collaboration.

A joint venture will give both of us the combined expertise to penetrate the AI market in Canada.

Together, we would be able to execute the joint marketing promotion with minimal additional cost to both companies.

With over 300 retail outlets that sell our products, we would be able to create and foster brand recognition of your A series in the Japan market.

Combining our diverse portfolio of game contents with your game development experience in Japan, a strategic partnership would no doubt enable the two companies to gain a sizable share in the growing Japan market.

Jointly developing the software will create vast opportunities for future partnership endeavors.